These days, everyone is trying to tell us something, and as a result, we have trained ourselves to filter out the things that don’t interest us (click onto another website, fast forward through the adverts, change the channel). Dave Gorman casts his witty eye over the dross and nonsense that comes to us via the internet and certain news media, and asks what’s really going on? And why do we accept so much junk as just a normal part of life?
As ever, Gorman is entertaining and amusing, and this is a really easy book to read (I read it in one day, on a long flight). But as well as all the humour – and yes, I laughed out loud several times – he does make some serious points. There are 40 chapters, so far too many to describe, but he talks about why a particular newspaper (it’s the Daily Mail, surprise surprise) doesn’t seem to know what ‘matching’ means in it’s numerous articles about couples, or parents and children wearing matching outfits; why television hosts always ask the same questions; why does the internet think Julia Roberts is Jesus? and so on. He also looks at some of the seedier parts of the internet, such as mass spamming on Twitter, people being paid to advertise on Twitter (but surreptitiously, so that others are not supposed to realise that they’re advertising) etc.
Most of the chapters are a few pages long – a few are just one page – so it’s an easy, quick read, which will not only have you laughing, but also nodding along in agreement. Definitely recommended.
(Dave Gorman’s website can be found here.)